‘Nuojautos’ is a small clothing brand based in Vilnius, Lithuania. Their brand message focuses on self-love, and spreading awareness about mental health among young people. During this project I was responsible for the improvement of Nuojautos's visual brand identity, creating visually compelling assets to maintain consistency across all brand touchpoints.

 

The digital solution consists of a web-design prototype, a digital campaign including a promotional video, and Social Media content strategy with the main goal of increasing awareness about the brand and reaching the potential target of young Lithianians.