2022

The goal of this school project was to create a completely new label series for Coop 365, with vegan, plant-based products, creating a brand strategy, and sustainable packaging design. The brand concept reflects the values of sustainability, simplicity, and affordability. The meaning behind the brand name is "only" or "Just" plant-based, meaning going back to the basics and maintaining simplicity.

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Design elements have been incorporated including the chosen typography, color palette, graphic elements, and layout - to create a packaging design that is different from those on the market. Simplicity and playfulness are strong elements while also being clear on product information with graphic illustrations allowing customers to identify the ingredients. The layout of the logo with a combination of colors that reflect the flavor is applied to different kinds of products to keep consistency.