Brand Strategy, Brand Identity, Packaging Design & Digital Design

Client:

DAGO cosmetics

Year:

2023

DAGO is a beauty startup producing handmade anhydrous cosmetics for skin, hair, and body care. When entering the highly competitive Organic beauty market in Poland, DAGO experiences many challenges. Therefore it was necessary to define a clear brand strategy, develop a new identity, and keep consistency throughout their brand image.

The creative execution of the new DAGO's identity includes a logotype, a packaging label, optimized web design, and SoMe communication making the brand more recognizable and relevant to the target. New DAGO’s personality represents competence to be perceived as a reliable, and successful brand. Using a consistent, authentic, confident, yet conversational tone of voice builds trust and appeals to the target. Transparency and sharing knowledge about water issues, highlighting Innovative, Modern approaches make the brand more distinctive from the competitors.

The final Brand book provides consistent guidelines with brand strategy and the visual and verbal brand identity. It contains elements such as a brand manifesto, Tagline tailored to the target audience, and specific guidance on elements such as Typeface, colors, communication, and digital media.